The first step of starting a company in India is having a
proper business plan, which is primarily a formally written document that
represents the vision of the entrepreneur, and describes the operations and
strategies of the said entity. The business plan is referred to by different
names, depending on the type of intended audience.
For example, if the proposal is
given to a banker, it will be referred to as a loan proposal, whereas it will
be called an investment prospectus or venture plan if provided to a venture
capital fund.
Choosing
the type of company
There are several factors that come
into play when deciding the type of organization one wants to operate as like
the nature of operations, the capital needed to set up and run the company, the
scale of business, the amount of liabilities and risks the owners are ready to
take for their businesses, the extent of control the owners want in their
respective businesses, and relative tax liabilities.
In India services and businesses
operating directly with the clients or customers such as tailors, doctors,
restaurants, lawyers, and personal services are set up as proprietary
establishments. The owners also need to decide whether they wish to operate in
a limited local market or operate throughout the country and outside it as
well.
Choosing
the product
Choosing the product is an important
part of opening a company in India as critical business planning can only be
done after the choice has been made. Such decisions are normally taken on the
basis of comparative analyses of various types of products and services the
owner wants to specialize in.
These analyses normally call for
examining the structure and size of the expected market for the said product or
service and deciding on the demand they can expect in the future for the same.
The life cycle of the product and its shelf life also needs to be ascertained
before a step is taken.
Creating
the infrastructure
There are several factors that come
into play while deciding on creating a proper infrastructure for operating a
business. Once the owner has decided to buy the land where the factory or
business center will be set up, they need to determine whether it is close to
important contact points like the airport, port, and rail road.
The owners also need to make sure
that important raw materials such as power and water supply are readily
available. They should also look to set up a proper telecom facility for
effective communication. In addition, the owners can contact the respective
state governments for the various concessions available in case of building and
land taxes.
Naming
and registration of a business
In India, a company needs to be
incorporated in accordance with the rules set forth by the Companies Act 1956.
The Government of India is responsible for the administration of this act with
the help of the Ministry of Corporate Affairs and the Offices of Registrar of
Companies, and the Official Liquidators.
The Public Trustees, Directors of
Inspection, and Company Law Board also assist the national government with the
implementation of this Act. With the help of the Companies Act,
the Indian government can perform several important functions related to an
organization’s operation such as formation, functioning, financing, and
closing. This Act is applicable to every company that has been registered under
it.
Choosing
the industry location
Opting for the right location is
extremely integral to the success of a company – not only in the short term but
in the future as well. It is advisable that while opting for the company site,
the owners keep in mind these factors – the area should be such that the
company can expand in the future.
The location of a factory can impact
the way the equipment and machinery of that company are organized and play a
critical role in the overall production process as well. An optimum location
helps a company in reducing its operational expenses and facilitating growth.
Product
Pricing
While determining the price of their
product a company should keep some factors in mind like determining the
organization’s pricing objectives and the demand for their product. Other
important factors in this regard are making an estimate of the profits and
expenses involved, deciding on the product’s demand, and its competition.
The owners also need to consider the
various governmental regulations and opt for a proper pricing policy or method
like perceived value pricing, premium pricing, value pricing, ethical pricing,
going rate pricing, and full line pricing.
The pricing objective normally
differs with respect to various companies – a lower price draws more buyers but
a higher price reflects the owners’ confidence in their products and the
overall quality of the same.
Financing
the company
Getting the start-up capital is the
most important part of a company’s operations as all important decisions such
as expansion, growth and continuation of operations are dependent on continued
availability of finance. The first things the owners need to do is create a
proper finance plan that lists the requirements and also mentions the
prospective sources from where the money can be generated.
The owners also need to outline in
the plan how they are going to apply for their financial requirements. Some
other factors that have to be considered while framing a finance plan are the
size and type of business, credit worthiness and image of the company, plans
for expansion and growth, trends in the capital markets, and regulations
specified by the governments.
Procuring
raw materials, equipment, and machines
The most important choice in this
category is choosing the technology that will be used to develop the products.
The technology could be developed in India itself or imported. In case of the
indigenously developed technologies the companies can approach CSIR and the
Defence Research Labs.
They can also avail the services of
intermediaries such as Asian and Pacific Centre for Transfer of Technology
(APCTT) and Technology Bureau for Small Enterprises (TBSE) that can help with
the procurement of relevant technology.
In case of imported technologies the
companies should take recourse to foreign direct investment and foreign
technology collaboration agreements that are backed by the Indian government.
These processes can be done through the Reserve Bank of India.
The companies can select their raw
materials from within India itself or import them. In India the imports are
monitored by Foreign Trade (Development and Regulation) Act 1992.
Employing
Human Resource
While recruiting the employees the
company owners need to keep in mind important factors such as availability of labor
with varying skill levels, expenses and productivity levels of labor, labor
flexibility, behavior and attitude of laborers, and trade unionism.
The
companies also need to prioritize factors such as job requirements, the number
of employees required, possible sources of recruitment and steps needed to
select employees who are correct for the business.
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