Opportunity to Learn
This is another reason why so many people consider
entering into a franchise agreement. This will assist you in the development
and operations of the business. In other words, they will teach you how their
business model works and will show you how to leverage it into profits. They
will provide you with manuals and other reference materials on how to run your
business effectively. For you as a first time entrepreneur, this can be very
useful as you will have the opportunity to learn a lot. For example- they will
provide you guidance on hiring employees, monitoring their performance, keeping
operations efficient and a host of other issues.
Less Risk
Starting a new business from scratch can have
Risks. There is every chance that your business might not perform as well as
you expected. If you are concerned about the potential risks of your business,
you may want to consider a franchise. Usually, you will have to pay the
franchisor a fee. A successful franchisor has a tried and tested business
model, and it will have reduced most of the mistakes that you will make if you
start your own business. Read on to see what other benefits you can gain from a
franchise.
Successful Model
Consider Subway as an example - they have upwards
of 22,000 franchisees. In many studies, they are considered the best example of
a franchising system. They have developed a model which is easy to replicate
and has been proven to provide successful results. Another aspect of using the
franchise model is that your costs may be reduced. Highly successful franchises
usually have a well-developed supply chain, which will help in getting
materials on time and reducing costs. Part of the model is proven products.
Such products are well known to customers and have gained widespread
acceptance. Taking McDonald’s as an example, customers associate their products
to be hygienic and of high quality. Thus consumers will associate your
franchise with value and this will be a big boost to your business prospects.
Pre-Opening Support
Some examples of pre-opening support provided by
franchisor are- financial support, design and construction support, site
selection and an opening program. Some franchises may require you to bring a
certain percentage of capital costs to the table and they would provide the
rest. In store design can be very important to some brands. Thus they might be
willing to help you in designing an ideal layout for the store as well. The
location of your franchise is of extreme importance. If you take a look at
Starbucks, their outlets are at all major locations at exit and entry points at
malls, for example. Thus your franchisor will help you look at potential
locations and help you with rent and other financial issues. A grand store
opening program can help you garner a lot visibility in the eyes of your
customers. Some franchisors may be willing to help you with your store opening.
After all, good business for you means good business for them.
Marketing Support
One of the major advantages of a franchise model is
the marketing assistance you receive. Building a brand from scratch can be a
very daunting task, especially for a first time entrepreneur. They will provide
you with various plans and schemes which help you to attract new customers as
well as retain them. Their staff will help you determine budgets and provide
you advice on which strategies to pursue and which to discard.
Ongoing Support
Apart from support before operations commence,
franchisors will also provide you with ongoing support. They will provide you
with guidelines as to how to run your business. Many franchisors have strict
standards, which you will have to follow in order to be successful. Also, some
may be ready to provide you help and guidance during rough times. Thus even if
you are a first time entrepreneur, with little or no experience in running your
own business, you can be assured that there is help available to you.
Real Estate Assistance
Your franchisor will help you to locate
and decide the best site for your business. This can be very important for the
fast food as well as retail business. These often need to be in prime locations
to attract customers. They will assist you in construction and layout of your
store. Referring to McDonalds, again- they usually buy property in prime locations
and then rent it out to their franchisees.
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